What is Generation Beauty?

Presented by ipsy, Generation Beauty is the perfect place for you to express your unique beauty and get energized and inspired by your favorite brands, beauty gurus, and other beauty fans!

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Why should you attend?


Discover, learn, and share beauty tips, tricks, and techniques in over 25 different interactive brand experiences where you can check out the latest-and-greatest products across every category of beauty.


Meet your favorite Creators and other like-minded beauty fans and get inspired to express your own unique beauty.


Makeovers and incredible goodie bag... Need we say more?

Who should attend?


If you have an online beauty channel and want to promote your personal brand, then this event is perfect for you! Meet your fans in person and take advantage of an amazing opportunity to create new fans and increase your subscriber base.

Beauty Lovers

If you love beauty, learning new tips and tricks, and believe in self-expression, then Generation Beauty is definitely your jam.


If you want to connect with new customers as well as top and emerging beauty and fashion Creators, then Generation Beauty is the event for you!


Whether you're a network exec or a freelance producer, Generation Beauty is the best way to keep up with the best and brightest beauty and fashion Creators and trends in social media.

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